Orange Label Creative started the same way many great event ideas do…organically.

As clients partnered with Clarity Experiences on larger and more ambitious productions, they began asking for more than technical execution. They needed help shaping the creative vision itself. Clients needed the theme, the storytelling, the environment, the audience's journey, and the moments people would remember long after the event ended.

Orange Label Creative was built to fill that gap and to create brand experiences that weren’t bland. 

Line drawing in orange of a garden scene with a small plant, three people sitting in a circle with a lightbulb above them, a bridge with a clock face, and a tree with stars and sparkles around it.

The Story Behind Orange Label Creative

Our Mission

Our mission is to deliver experiences and impactful creative solutions at every attendee touchpoint of an event, ensuring they remember the experience long after it ends.

OLC focuses on creating memorable moments from promotional campaigns to post-event reflections, helping to make the magic of each event linger in the audience's minds and making them come back year over year.

We believe the best creative event doesn’t happen in isolation. It happens when strategy, storytelling, design, and production all work together from the beginning.

2 people that work at olc discussing a project
Digital art with pink and yellow dots forming swirling patterns on the right side, transitioning into a white background on the left.

Our Origins

Great collaborations begin when two partners share the same passion, purpose, and vision.

That same spirit is what brought Orange Label Creative to life. When Mike Porritt began working with Clarity Experiences, the goal was to bring his 20 years of brand-building agency experience and 10 years of corporate creative leadership into Clarity’s growing creative strategy offering.

What started as a strategic partnership quickly revealed a bigger opportunity: to build a creative arm designed specifically for the evolving needs of conference clients. Fueled by clients looking for a true one-stop creative partner, Orange Label Creative began to take shape.

Today, OLC and Clarity work as two connected forces with one shared mission: to let creativity lead. Together, we push each other to think bigger, work smarter, and create conference experiences that are not only beautifully executed, but deeply meaningful for the clients and audiences we serve.

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Graphic with yellow and pink dots forming a circular pattern fading into white space.

Ready to Pioneer Your Brand’s Look?

Tell us about your project, and let’s evolve your visuals into something extraordinary.